The key visual made for the English language school ranked #1 in the world for the last 5 years. The main purpose is to use that image in promotion campaigns, social media, advertising activity and education materials.

Main concept image

Creative Journey

The concept centres around combining the UK flag with a crossroads to symbolise the power of choice and freedom. To bring this idea to life, a 3D image crafted and then merged with a photo. Finally, the image a meticulous finishing touch given.
The idea belongs to Luca Guarini (DLV BBDO, Milan)